Testing and scaling ad creatives 10x faster. How the Ukrainian startup Renesandro AI was created
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In our recurring Who Are These People segment, Vector offers founders an opportunity to discuss their projects, covering aspects such as their products, marketing strategies, monetisation, investments, and plans. The focus this time is on Renesandro AI, a Ukrainian startup whose full-cycle AI-based platform enables brands to create, test, and scale ad creatives 10 times faster, without increasing team size.
Vector’s editor-in-chief Yuliia Tkach interviewed Stanislav Kravets, CEO and founder, about the product’s features, promotion, investments, and plans.
Conception
Stanislav Kravets is the company’s solo-founder and CEO. With over five years in marketing and product management, his background includes positions at Genesis Tech and Universe Apps.
«For me, Renesando is ‘Ex Nihilo Omnia’ — everything from nothing. My fascination began early: individuals making monumental strides, sculpting civilisation even against the tide: Demosthenes, Pizarro, Kant, Hamilton, Soros. I thrive on creating intricate systems that drive the rapid scaling of innovative products and concepts.
Late 2023 brought clarity: global CPMs were rising, CTRs were falling, yet generative AI promised plummeting ad creation expenses.
This environment spells trouble for giants like Celtra, Smartly, and Adobe. Their sheer size, inflexibility, and old product logic make adapting to generative AI a huge challenge, risking market loss. The giants’ collapse directly fuels rapid ascent for flexible, smaller teams.
My experience as a user acquisition manager sparked a vision: a system to automate creative production, from combining brainstormed ideas and templated asset generation to bulk-editing final creatives. The vision faced a harsh reality: content creation costs. Designers’ manual asset search nullified automation efforts. Generative AI offered the breakthrough solution».
«The challenge is clear», — Kravets states, «top-performing creatives are scarce and quickly deplete their power». High creative volume becomes critical. Without automation, this directly impacts growth speed and burdens creative teams with heavy resource demands. We empower 10x faster creative production and testing».
The startup went live in October 2023. There are currently nine professionals in the team.
Product and audience
A B2B web platform, Renesandro AI uses AI to automate static and video ad creative generation and testing for performance marketing teams. With the platform, users can:
- produce countless creative variations with just a few clicks;
- seamlessly iterate generated visuals using premium Figma templates;
- transform static creatives into dynamic AI avatars;
- generate deepfakes from video references;
- localise text and audio within creatives, with added subtitle support;
- streamline editing and bulk export of creatives to Google Drive;
- іnstantly launch hundreds of Meta creatives across WEB, iOS, or Android flows.
Renesandro AI focuses on tech companies with $50,000+ monthly ad budgets, enabling them to find top creatives faster, cut burnout, and avoid team expansion. Decision-makers like CEOs, CMOs, and Marketing/Growth Heads are primary users.
Renesandro AI has already been tested by 10 companies, with monthly subscriptions ranging from $1,500 to $2,500.
«The initial seven or eight months were lean: just me and a designer», — Kravets says. «We rigorously tested creative automation scripts with HolyWater, a flagship Genesis company. We then initiated developer hiring to build a robust web product for wider company adoption. This stage took about six months».
«February 2025 marked our MVP release, followed by corporate client testing», — the founder states. «We landed six clients from 13 demos, and now boast over 70 demo requests this month, kicking off a new cycle».
Based on Stanislav’s data, Renesandro AI’s market is:
- TAM: Global B2B SaaS Digital Ad Spending Market — $645 billion. CAGR: 10%
- SAM: B2B Marketing Tech Market — $14,2 billion. CAGR: 13%
- SAM2: GenAI Content Creation / B2B Content Management Platforms — $19,4 billion.
- SOM: B2B Creatives and Campaigns Management Platforms — Market $5.2 billion. CAGR: 12%.
Business model and marketing strategy
A B2B SaaS, Renesandro AI provides unlimited monthly generations via subscription. After launching in Ukraine, the plan is to scale with a core focus on the US, Canadian, British, and Australian markets.
Investments
While the founder keeps personal investment undisclosed, terming it ‘insignificant’, he highlights early revenue generation that «covered over 70% of expenses».
Equity rounds are on hold. The immediate target: $50,000–$100,000 in non-equity investment.
Plans
This year’s critical target is to achieve $30,000 MRR before year-end. «We’re developing an agentic, emergent performance marketing system», — states Kravets, «one that self-evolves like consciousness, managing the complete marketing loop».
- Research: market analysis, insight gathering.
- Hypothesis: developing marketing hypotheses from collected data.
- Creative generation: converting hypotheses into actionable static and video ads.
- Testing phase: creatives go live on Meta, TikTok, and Google.
- Outcome analysis: reviewing creative performance.
- Hypothesis iteration: analysis-driven hypothesis adjustment.
- Scaling best performers: amplifying creatives with top results.
Renesandro AI’s team are members of the L’Oréal Startup Hub 2.0, a support programme by UNIT.City & L’Oréal Ukraine L'Oréal Paris' parent company condemned Russia's war against Ukraine and announced the suspension of investments and sales in Russia. However, the L'Oréal Paris factory in Kaluga continues to operate and pay taxes to the Russian budget. for Ukrainian startups. As the exclusive media partner for the programme, Vector is creating a series of materials on the participating startups.
The Vector editorial board stands behind Ukrainian innovation. Publications presented are not an endorsement or promotion of any partner’s views.
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