Streamlining operations in educational centres through automation. How the Ukrainian startup Voopty works
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In our recurring Who Are These People segment, Vector offers founders an opportunity to discuss their projects, covering aspects such as their products, marketing strategies, monetisation, investments, and plans. The focus this time is on Voopty, a Ukrainian startup offering a comprehensive management system for educational centres, both online and offline. The platform automates operational processes, encompassing everything from student registration and class timetables to analytics, billing, communications, and reporting.
Vector’s editor-in-chief Yuliia Tkach interviewed Anastasiia Sinkevych, CEO and co-founder, about the product’s features, promotion, investments, and plans.
Conception
Taia Kholodova, a Kharkiv-based developer, is both the founder and the driving force behind the Voopty project. Her personal struggle in Munich to find accessible fitness classes sparked the product idea; she discovered many small studios had «non-functional websites» that failed to provide up-to-date schedules or pricing. The product’s initial concept revolved around equipping sports centres with a tool for basic, functional websites. However, it soon became clear that the market demanded a holistic CRM solution to fully automate their operations. Driven by market insights, she subsequently pivoted her focus to educational businesses.
Anastasiia Sinkevych (currently CEO) and Yev Rachkovan (Fractional CTO) came aboard the project in 2022, using their expertise in online education and technology to significantly enhance the product. The team participated in the YEP Accelerator in 2024. According to Anastasiia, it was instrumental in their learning about the development and expansion of technological products, and in articulating their market position and target demographic. Katia Kravchenko, CEO of the TalkEn.Cloud educational platform, and Natalia Lototska, CEO of GreenCountry, later joined the team.
As of June 2025, Katia Kravchenko is set to become Voopty’ s COO, while Olia Kolomiitseva takes on the CTO position.
There are currently six specialists on the team: full-stack developers, engineers, and support and sales professionals. For marketing, the company relies on outsourced partners. To meet its business goals, the team plans a twofold increase in personnel, concentrating efforts on deep customer insights and market intelligence to gear up for the new academic year and product growth.
Product and audience
Voopty functions as an ERP system for both online and offline educational centres, designed to automate core operational processes, encompassing everything from student registration and class timetables to analytics, billing, communications, and comprehensive reporting. Designed as a website, the product offers both desktop and mobile compatibility, guaranteeing ease of use from any device for all users, including administrators, teachers, and students.
The product is presently in a period of significant growth and restructuring, leading to a major redesign informed by user insights. Planning a series of in-depth interviews and customer discovery, the team seeks to verify actual customer needs. This strategic approach will allow them to recalibrate the product’s primary value, simplify the user experience, remove excess features, and concentrate on its pivotal functionality. Voopty currently serves over 100 clients, including language schools, tutoring centres, and other educational projects.
According to Anastasiia, the product is primarily for educational businesses such as language schools, tutoring centres, art groups, after-school clubs, and other types of courses. Similar to other small enterprises, these educational businesses struggle with the complexities of manual process management, sales funnel configuration, disorganised financial tracking, and the reconciliation of client payments and staff payouts. For those in the educational sector, these problems are further complicated by difficulties in monitoring subscription consumption, establishing student LTV, navigating frequent schedule adjustments, and addressing the specifics of class cancellations.
Voopty delivers a comprehensive infrastructure for end-to-end business management, encompassing everything from micro-landing page development and lead nurturing to the administration of subscriptions, schedules, and payroll. Its functionality is designed to be fully customisable, adjusting seamlessly to the unique requirements of each individual business.
Currently, the product is still undergoing testing in the Ukrainian market as the team pursues its goal of market leadership. Their calculations indicate more than 8,000 small and medium schools across Ukraine.
Business model and marketing strategy
Working within a B2B SaaS framework, Voopty focuses on educational businesses aiming to streamline internal workflows and improve their overall management efficiency.
Voopty operates on a subscription monetisation model, offering both monthly and annual plans. Voopty’s pricing is contingent on the client’s active student count. Entry-level rates begin at $25/month, while larger educational centres might pay upwards of $100. Beyond the core features, extra service packages are available.
- A White Label solution to customise the platform with your own branding.
- Personalised integrations, including payment systems, telephony, or other services.
- On-demand custom solutions, including interface modifications, development of new features, and other specific requirements.
«One of the primary benefits will be deep integration with the established LMS, TalkEn.Cloud, and its rich course library specifically for language schools. This will cover financial, operational, payment, and educational methodology demands».
Voopty’s marketing efforts are currently directed toward the Ukrainian market. The team is focusing on developing a systematic strategy for demand generation, enhancing its digital footprint, and cultivating a distinct brand within the educational business community. While marketing efforts are currently partially managed by external contractors (outsourcing), the team intends to strengthen its internal capacity by hiring an in-house marketer.
For their promotion channels, they rely on performance marketing, including Google Ads and Meta targeting, as well as influencer marketing. The strategy will involve a more proactive approach to content and community marketing, engaging potential audiences through educational initiatives like webinars, courses, and themed events to cultivate a loyal community. A significant area within their marketing approach also includes educational content.
Investments
The team hasn’t secured any external investments. The team is actively pursuing grants from Seeds of Bravery and Google for Startups programmes, in addition to reinvesting self-generated funds from other successful commercial ventures. The exact amount is not disclosed.
Plans
In the short term, the Voopty team’s strategy revolves around three key directions:
- A twofold increase in Voopty’s user base, aiming for more than 200 active clients.
- Enhancement of the onboarding process for new users, ensuring an intuitive product launch. Prioritising and developing highly requested features based on client feedback.
- Optimisation of UX/UI. A revision of the visual style and user interface to boost usability and project a coherent, up-to-date brand image.
«Our ambitious global goal is to transform into the top ERP platform for the education sector, with an initial focus on Ukraine, followed by broader expansion across Europe. Our aim is to revolutionise the management of educational projects, making digital solutions accessible, straightforward to implement, and highly tailored to the needs of small and medium-sized educational businesses», — summarised Anastasiia.
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