Enhancing AI-powered business communications. How the Ukrainian startup ConnectiveOne works
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In our recurring Who Are These People segment, Vector offers founders the opportunity to discuss their projects, covering aspects such as their products, marketing strategies, monetisation, investments, and plans. The focus this time is on ConnectiveOne, a Ukrainian startup offering an AI-powered platform for automating omnichannel business communications.
Vector’s editor-in-chief Yuliia Tkach interviewed Serhii Kravtsov, CEO and co-founder, about the product’s features, promotion, investments, and plans.
Conception
The startup’s two co-founders are also the minds behind the service company Evergreen:
- Serhii Kravtsov, CEO. With 15 years of experience in the IT sector, his skills include technical expertise, team building, organisational consulting, and sales.
- Mariia Kravtsova, CGO. With more than 10 years in enterprise corporate sales, her background also includes team organisation and project portfolio management.
Working on custom projects for a wide range of clients inspired the founders to create a versatile product for customer communications. Launched as Kwizbot in 2020, the project underwent a rebranding in 2024 and is now called ConnectiveOne.
«We recognised the potential to merge technical solutions with business requirements to significantly reshape customer interactions. We utilised Evergreen’s expertise and streamlined processes. Connective truly represents our work for clients, signifying that we go beyond the boundaries of platforms, channels, and even technology», — Serhii explains about launching the startup.
The team currently has over 20 specialists, including managers, developers, sales, and support staff. They are actively seeking candidates for positions in sales, AI R&D, technical support, and testing.
Product and audience
ConnectiveOne is an AI-powered platform for automating omnichannel business communications. It operates across all of the company’s digital channels: website, messengers, and internal systems
Here’s how it works:
- clients can reach out with their requests through any of the business’s communication channels: email, Messenger chat, Instagram DM, Google Maps comments, website widget, or in-app chat.
- The request is handled either automatically via an AI agent or by a human team member.
- When a human agent is involved, there are two possibilities: either they handle the request themselves, or an AI co-pilot helps them by retrieving data from different sources.
The co-founder elaborates: «Our product drives significant improvements in key business metrics for our clients, such as reduced TTR (time to resolution), faster TFR (first response time), and higher FCR (first contact resolution rate), which boosts CSAT (customer satisfaction) and NPS (Net Promoter Score). By automating manual tasks and relieving agents from routine work, we empower our clients’ teams to concentrate on more complex and engaging challenges, offer enhanced empathy and personalized service, leading to greater customer loyalty, increased purchases, and stronger recommendations.
Leading companies like VARUS, Uklon, Foxtrot, Megogo, Sweet.tv, Apteka 911, and Luksoptica are among our valued clients.
The product operates in Ukraine and serves clients in Asia, the UK, as well as Central and Eastern European countries. Testing is underway, notably in the United Kingdom. As the founder explains, the product is designed for companies with support or sales teams of at least 10 agents seeking to scale their business without a proportional increase in personnel costs.
Business model and marketing strategy
The product operates on a B2B SaaS model. ConnectiveOne offers three main subscription plans.
- For medium-sized businesses seeking basic functionalities, the Basic plan is available at $20 a month per agent.
- The Pro plan aimed at larger teams, providing enhanced capabilities, such as AI Copilot (functioning as a «second pilot» with the agents), AI FastLine (autonomously processing requests), and AI Categorizer (sorting customer questions), at $25 monthly per agent.
- The Enterprise option is ideal for large companies looking for extensive integration options and the ability to customise the platform to their specific requirements. The subscription fees depend on the number of users, channels, and integrations, and the volume of AI used. The Basic plan is available for $80, with per-agent pricing as low as $20 with an annual subscription.
Their promotion strategy uses standard B2B SaaS channels: LinkedIn for personalised content and outreach, Google Ads for targeted advertising, and active engagement at technology, business, and AI events. They are building alliances with digital agencies, CRM providers, and other technology products. Lead generation is handled by the marketing manager. They also organise their own events, bringing together Ukrainian CX specialists.
Investments
The parent company provided the funding for development, which totalled around $500,000 in the first few years. Serhii explains that the product eventually reached a break-even point, allowing them to channel the operating profit into further expansion.
The startup secured non-equity funding from Google’s Ukraine Support Fund in 2024. With active participation ongoing in multiple accelerator programmes, the company is now poised to seek additional investment to scale its operations across international markets.
Plans
Their primary focus is on international expansion: «Our plans include increasing profitability and enhancing operational efficiency. The company’s strategic goal is to be the premier AI business communication product and to gain recognition as a Leader in the Gartner Magic Quadrant (a series of market research reports from Gartner, the renowned research and consulting firm, which uses its own qualitative data analysis to highlight market trends). Despite the ambitious nature of this goal, the company is strongly positioned for serious achievements», — summarises Serhii Kravtsov.
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