In our recurring Who Are These People segment, Vector offers founders an opportunity to discuss their projects, covering aspects such as their products, marketing strategies, monetisation, investments, and plans. The focus this time is on Touch Vision, a Ukrainian startup. This interactive rehabilitation product, featuring 53 sensory points and LED indicators, facilitates the restoration of attention, memory, and coordination. It is also instrumental in supporting therapy for individuals with neurological injuries, PTSD, and vision impairment.
Vector’s editor-in-chief Yuliia Tkach interviewed Anfisa Uryvkova, CMO, about the product’s features, promotion, investments, and plans.
Conception
Touch Vision’s leadership is anchored by Pavlo Malovanyi — a physician-turned-entrepreneur — who has dedicated over ten years to the med-tech sector. The development of the platform only required a four-month period from its inception to the completion of the first working prototype.
Pavlo’s innovative idea emerged directly from his research, highlighting the urgent need for specialised digital tools to address vision and coordination deficits in rehabilitation. He decided to bridge the gap between healthcare and technology, developing a system that offers dual benefits: patient assistance and simplified clinical practice.
«We met at an international rehabilitation congress where I was presenting on neurorehabilitation. That’s when I learned that there was a team in Ukrainian creating technological solutions for patients with vision impairments following strokes and traumatic brain injuries, as well as for training peripheral vision, reaction speed, and colour perception in athletes.
Our starting point was the shared belief that rehabilitation should be modernised, transforming it from a routine process into a convenient, technology-driven, and data-rich tool for medical professionals. This is how Touch Vision was created — as an integrated tool that streamlines the rehabilitation process by combining patient screening and training with automated data analysis, generating a complete PDF report without the need for manual writing», — Anfisa recalls.
She is a neurorehabilitation specialist with practical experience treating patients with visual-motor impairments, PTSD, and the residual effects of brain injuries. Her responsibilities within the project encompass everything from establishing clinic partnerships and optimising the user experience to leading educational initiatives and coordinating international communications. The company operates with a core team of three members, and its development is guided by an external Touch Vision Medical Board composed of clinical practitioners.
Product and audience
Touch Vision is an interactive rehabilitation system that uses 53 sensory points and LED indicators to enhance attention, memory, coordination, and visual-motor functions through optokinetic training.
Its versatility makes it valuable in sport, medicine, and military sectors, where it is used to speed up recovery from neurological injuries, improve general efficiency, and provide support during therapy for PTSD and visual impairment. Anfisa highlights that Touch Vision’s competitive edge lies in its dual capabilities: the capacity for real-time progress monitoring and its inherent adaptability.
The product includes a sensory panel and an app for analysing user reactions, building analytical graphs, and automatically generating a PDF report.
The system provides a nine-minute assessment capable of measuring key metrics such as attention, reaction speed, movement accuracy, and asymmetry between the left and right visual fields. It combines three core functions: assessment, training, and data analysis, offering the medical professional both a testing instrument and a tailored rehabilitation plan.
The system is now deployed in rehabilitation clinics across Ukraine. It has achieved certification and has successfully assessed over 1,000 patients to date. Fourteen Touch Vision systems have been purchased, and the startup has secured pilot requests from clinics in Germany, Italy, Poland, and Lithuania. The team has also identified partners crucial for scaling operations following EU certification.
Anfisa adds: «According to Global Market Insights, the visual and cognitive rehabilitation market is valued at over $3.2 billion and is expanding by more than 8% annually». Development of Touch Vision 2.0 is currently being completed — a new generation of the system that will feature an adaptive assessment method, expanded analytical tools, new cognitive modules (Selective Attention, Memory Focus, Bilateral Coordination), and enhanced data management via cloud storage and personal user profiles, all delivered with an updated interface.
Version 2.0 is designed to prepare the product for the European market, offering full localisation, improved analytical algorithms, and all the necessary components to support the CE MDR certification process».
Touch Vision is designed for medical professionals specialising in the rehabilitation of vision, motor function, and cognitive processes.
- Neurorehabilitation clinics and ophthalmic centres use the system for patient screening and recovery from strokes, brain injuries, and ocular surgery. The automated reporting feature enables clinicians to effectively monitor the patient’s recovery trajectory and make well-informed clinical decisions.
- Sports centres, academies, and athlete training schools use Touch Vision to boost athletic performance by focusing on key visual and motor skills: peripheral vision, reaction time, movement precision, and concentration.
- Mental health centres, military hospitals, and veteran rehabilitation programmes use the system in therapy sessions for patients presenting with attention deficits, coordination issues, or spatial perception disorders stemming from PTSD or traumatic brain injuries. Touch Vision’s method focuses on the careful and gradual rebuilding of the connection between cognitive function and vision through interactive exercises.
- Children’s rehabilitation centres, boarding schools, and speech therapy clinics use the system to improve concentration, motor coordination, and visual perception in children with developmental delays or learning difficulties.
Business model and marketing strategy
Touch Vision operates on a B2B + SaaS model. The system is available to medical and rehabilitation centres for a one-time payment of 7,000 euros, covering the hardware and the basic software required for operation.
Facilities then pay an annual fee of 500 euros that provides software updates, technical support, cloud data storage, and the ongoing release of new training modules.
«Our marketing approach is founded on direct sales to clinics, visibility at major international events, and targeted expert outreach within professional communities. In January 2026, we will present Touch Vision 2.0 at TheraPro Stuttgart, officially marking our entry into the EU market.
We partner with clinics to offer product demonstrations, collect direct feedback from clinicians, and improve the system’s operational features. Following this method, the system has already been tested by 14 Ukrainian clinics, with more than 1,000 patients completing screening and training sessions using Touch Vision.
We have targeted communication on Instagram and via professional medical platforms. Our content strategy is built around clinical case studies, videos that showcase the system’s functions, and interviews involving the medical professionals who work with the platform», — shares the CMO.
Investments
The project received approximately $100,000 in personal investment from the founder. They also secured a $10,000 grant by winning the SET University Generation H 2.0 programme.
The company is seeking 200,000 euros necessary to transition from a Ukraine-focused to a full-scale European operation.
Plans
«We are now moving into the scaling stage for Touch Vision across Europe, combining clinical validation efforts, technological advancements, and our market entry strategy. Our goal is to establish ourselves as the European leader in digital visual-motor and cognitive rehabilitation.
Key goals for 2025–2026:
- Completing the EU certification process by meeting MDR standards;
- Forming the clinical dossier, technical file, and cooperating with a notified body;
- Launching sales in the EU, entering the Eastern European market, and establishing a network of partner clinics and local distributors in Germany;
- Signing cooperation agreements with universities and neurorehabilitation centres;
- Engaging medical professionals in developing educational programmes for specialists;
- Introducing real-time adaptive analytics, expanding the existing library of cognitive and motor exercises, and integrating the system with a cloud-based platform for remote monitoring.
Our ultimate goal is to establish Touch Vision as the European standard for digital rehabilitation», — concluded Anfisa.